Three fabulous floors

Just opened, the 3 Floors boutique is truly unique in Reykjavík offering a mix of clothes, music (provided by 12 Tónar), lifestyle goods and books, as well as a café. Co-owner, Helga Valfells, explains that the boutique draws on the same idea as the Dover Street Market in London namely that the goods earn their place in the store not just because of what they are, but because of their design. In this way, 3 floors is able to carry candles and skirts to iPods and candy.

The stores other owner is Guðlaug Halldórsdóttir, who is known for her Má Mí Mó label. She has shut her old shop down, in the belief that 3 Floors will provide a better selling environment for her creations.

She may be right, but competition is strong with clothes from Comme des Garçons, Dsquared², Vanessa Bruno and John Rocha among others, there are some seriously desirable garments on offer.

Even if you are unwilling or unable to pay the price for big label clothing, the top floor café is so pleasantly bright and airy; it will surely become one of the citys favourites.

Finally, everyone has experience of how difficult it can be to find interesting gifts for men well, with Christmas creeping up, Helga promises that 3 Floors has that covered too. The options are no longer limited to whisky and socks rejoice!

3 Floors is located at Laugavegur 60.

Text by Alex Elliot / photo by Heiða Helgadóttir